Mental Health Support

At GFYS Brands, we recognize that mental health is not just a personal issue—it’s a daily reality that affects work, relationships, creativity, and identity. Our brand may be bold, brash, and unapologetically loud in its message to “stand up for yourself,” but that message is rooted in something real: the belief that everyone deserves to feel seen, supported, and empowered. We understand that some days are heavy, and confidence doesn’t always come easy. That’s why we aim to create products, messaging, and a community that encourage people to speak up, find their voice, laugh when possible, and remember that they are not alone in their struggles.

We also know that self-expression can be a form of resilience. GFYS isn’t about ignoring your problems—it’s about owning your story and refusing to let life break your spirit. While we are not a mental health provider, we are committed to reducing stigma and promoting honest conversations about stress, anxiety, depression, and trauma. Strength can look like asking for help, setting boundaries, choosing rest, or biting back when life tries to knock you down. We stand with anyone fighting their own battles, and we encourage seeking support when you need it.

If You Need Help

You are not alone. Reaching out is strong.

Civilian / General Support

  • 988 Suicide & Crisis Lifeline: Call or text 988

  • Crisis Text Line: Text HOME to 741741

  • National Alliance on Mental Illness (NAMI) Helpline: 1-800-950-NAMI (6264)

Military & Veteran Support

Help is always available — 24/7, confidential, and free. Reaching out is a sign of strength, not weakness.