ABOUT US

GFYS Brands was built for the people who bite back.

GFYS Brands was founded in small-town Oklahoma with a simple purpose: to create a lifestyle brand that’s honest, bold, and unapologetically real. What started as a handful of designs rooted in humor and everyday attitude has grown into a brand that represents hard-working people who value authenticity over appearances.

We combine clean, memorable artwork with a down-to-earth voice inspired by the grit and character of rural America. Our beagle and cow-dog mascots embody who we are — loyal, stubborn, protective, and always ready for a good laugh. Every product we create reflects that spirit: straightforward, confident, and designed for people who aren’t afraid to stand out.

GFYS isn’t just apparel — it’s a statement. It’s for the folks who work hard, speak their mind, and appreciate a brand that doesn’t sugarcoat life. Whether you're wearing one of our tees, hats, or accessories, you're joining a community built on authenticity, resilience, and a healthy dose of humor.

GFYS Brands — Real People. Real Attitude. Always Authentic.

 

Proud Disabled Veteran-Owned Business
At GFYS Brands, we take pride in being a Disabled Veteran-Owned small business. The discipline, integrity, and commitment learned in service guide everything we do today — from the quality of our products to the way we treat our customers. Your support helps empower veteran entrepreneurship and fuels our mission to build bold, creative, and unapologetic products with purpose. Thank you for standing behind a veteran-owned American business.